Reflection on Research

Analysing Teaser Trailers
I found this part extremely helpful as it really made me look in to the features of teaser trailers and also gave me ideas for my own. I liked the ones that were shorter with a more simpler message because I think the fact that they didn't give much away drew the audience in more and made them want to find out more about the film. For example, I really liked the cloverfield trailer as we saw all the drama, but it wasnt given away what was actually happening. We never saw what was causing the distruction, which I think would really make people watch the film. I also liked the use of handheld camera to create realism, I want to look more in to this as I think I might use it for my trailer.

Analysing Film Posters
I found this helpful because it helped me to see the layout of existing film posters as well as the sort of images, colours and text used for different genre's. I liked the Cloverfield poster as it had a direct relation to the trailer because we see the Statue of Liberty's head missing, a trail where something has moved through the water and destruction in the city in the distance. The image of this poster worked really well and gave a real sense of mystery, danger and fear. I also thought the lord of the rings poster had very good composition and was interesting to look at.

Analysing Film Magazine Front Covers
By analysing magazine covers it allowed me to look closely at the codes and conventions of this genre of magazine. I found that the masthead is usually spread across the top, apart from on the Sight and Sound cover, there is an image of the actor/actress dressed and posed as the character from the film, and the text is usually spread out around the image, the usual layout of magazine covers. I particularly liked the Empire magazine cover I analysed. The use of font for the masthead fit extremeley well with the genre and I liked the montage of images used to make the cover image. I also felt the use of language was particularly effective. By seeing the use of language on this cover and others, it allowed me to think about what sort of language I will use on my cover in order the appeal to the audience.

Target Market Research
This part was useful because it gave me an idea of what my audience wanted out of my teaser trailer, poster and magazine cover. It also told me some other sources apart from magazines that my audience looked at to gain information such as rottentomatoes.com which is a film review website. This was useful because it told me things I could feature on my magazine front cover and examine the sort of language used in film reviews. After doing some target market research I feel I have gained some important information that will be useful to my pre-production and production work. I also liked the Total Film cover because I felt they used a very good colour scheme in order to fit with the image. I also liked the design of the masthead because of the bold type face, the striking red and the incorporation of Total and Film together so the masthead wasn't too long. I felt that this cover really made me think about colour scheme and layout for my magazine cover.

Analysing Film Magazines - Film Review

Layout

The cover of this magazine has a typical layout. The masthead has been placed at the top of the page along with a sell line “every single new movie reviewed & rated inside”. The image takes up the majority of the page, covering some of the masthead. The cover line has then been centred on the image, giving them direct relation to each other apart from the fact the cover line is nearly always about the cover image. There is then also two more sell lines on the left hand side and one placed underneath the cover line. The bar code is positioned in the right hand corner about the list of movies on the bottom strip. There is also a price and a short slogan or description of the magazine above the masthead, which could count as a sell line “your essential guide to movies”.

Sell Lines/Cover Lines

The cover line on this magazine front cover has been centred on the image and fits nicely on top of it, gradually coming in where his body does. This gives a direct relation to the image supporting the idea that the cover line is always about the cover image. This cover line is very direct, the name of the movie is given in in a very bold sans serif type face which in it's self is very striking, but it is also in white which contrasts against his black suit meaning it is very obvious to the audience. There is then a line below which is a play on the film title "You, Audience!" which adds humour to the cover, appealing to the consumer, but also making sure the cover line is directeted clearly at them. Under this is then a short description of the article "Will Smith on turning a 50-year-old novel in to a state-of-the-art Summer Blockbuster". The use of words here works particularly well. Firstly, there is the mention of Will Smith which is going to appeal to a lot of fans as he is a respected actor. The use of hyphens makes it appear that there is less words being used, making it more appealing to read. It also means the "50-year-old" and "state-of-the-art" can be paired together in order to contrast. This is because they look similar through the use of hyphens, so the audience notices them and puts them together, but the words used juxtapose emphasising the idea that the film is a transformation, therefore making the audience want to read about what Will Smith thinks about it. Below this is then a sell line in yellow and the same bold sans serif type face "Plus: Director Alex Proyas and co-Star Bridget Moynahan". The use of "plus" suggest their is even more information crammed in to the magazine, not just the sell lines and cover lines. it is telling the audience they are getting added information, therefore encouraging them to buy the magazine. names have been used which film fans are most likely to recognise, again encouraging them to read what the article is about. There is also two other sell lines and two flashes on this cover. A sell line has been placed at the top of this cover in the gap next to Will Smith's fist. A heading has been used stating a name that would attract the audience "Kiera Knightly" again in the same bold, yellow sans serif type face. A short description has then been given to lure the audience in "Why King Arthur star is a punk!" Because the audience have been told the reason Kiera Knightly thinks this is inside, they want to read it as they care about her opinion and want to know the gossip on other film stars. "King Atrthur" has been printed in yellow which makes it stand out from the rest of the text, drawing the audience's attention towards it. The other sell line has been placed at the bottom of the magazine with an image of Halle Berry as Catwoman. A heading has again been used in the bold type face "Catwoman" which states to the audience the film and explaining the image, immediatley drawing them in. A quote has then been used from Halle Berry, but because the heading says "Catwoman" it is as if it has come from the character, whcih would appeal to film fans as it would be interesting to hear from the character, not just the actor/actress "I'm not even sure if Batman exists in this universe". This is something the film fans would recognise as they are most likely to know about Catwoman and Batman, therefore making them want to read more on what "catwoman" has to say. A flash has been placed on Will Smith's arm in a bold red circle that looks like it is coming out of the page. Again a heading has been used in the same type face "Inside Hollywood" which would immediatley appeal to the target audience and then a small description "latest movie gossip!" Gossip would appeal to most people, and because it is about movie the target audience would definitley be interested in finding out about this inside gossip. There is also another flash at the bottom of the cover which is a red strip running right across. Here upcoming movies have been listed, seperated by a black dot. This would appeal to the audience and make them want to read about the films. It also suggests there is a lot of information in the magazine. A lure has been placed above the masthead "Every single new movie reviewed and rated inside". This is telling the audience everything they need to know about new movies is in this magazine, meaning they think it's the only one they need to buy. The magazine claims it has covered every movie, which seems impressive, therefore making the audience think that the magazine is worht their money.

Masthead

The masthead is in a very bold, bubble type face. The outline has been made to look three dimensional, casting a shadow on the white which makes it look like the letters have been cut out in the middle. There is a shine on the “I” which makes it look metallic and “pop” out of the page. The way the the masthead is in italics and has a metallic shiny effect makes it look quite futuristic, meaning it fits well with the cover image. The “review” part of the masthead has been placed within the “m” which I noticed was also done in the Total Film masthead. I think this masthead works well in that it stands out very well, but I think it could be portrayed as quite childish because of the type face and exaggerated design, meaning the magazine may not be taken seriously.

Colours

A colour scheme has been kept throughout this cover consisting of yellow, red and white. On the sell lines and cover lines, yellow has been used to make certain words or lines stand out. This works well as it stands out against the rest of the text and the image. White has then been used for the rest of the text, but on the cover line it works well as it contrasts against his black suit as I mentioned before. Red has then been used for flashes which fits well with the outline of the masthead. The background of the image is blue which I feel is pushing it to too many colours on the cover. Although the colour scheme of the cover lines, sell lines and masthead all fit together, I dont feel they fit well with the image.

Images

The image is very direct here and again things looking as if they are coming out of the cover has been used, here is it Will Smith's fists. he is punching them out towards the camera, meaning they seem to come out of the cover, not only making the audiecne feel part of the image, but also making it stand out to them. He is also looking straight out towards the audience, telling them it is directed at them and luring them towards it. His expression is serious, but also as if he has a sort of smirk, making him seem likeable. The way he has his fists out makes hims eem heroic, in a sort of superman pose, which is a role Will Smith often plays in films. He is also in his costume from the film which is futuristic/sci-fi. This tells the audience about the film and also attracts them towards the magazine as they want to know why he is dressed in that way. The fists coming out also fits well with the second part of the cover line "You, audience!" as it seems he is pointing out towards us and telling us to pick up the magazine.

Analysing Film Magazines - Sight and Sound

Layout

This front cover has a layout that doesn't look too crowded but I think it works well. The masthead is smaller than other mastheads I have seen as it only takes up the left hand corner sretching across to only about half way. It has been placed on a rounded yellow background that is like a tab sticking out. On the other side there is another yellow tab including the bar code and issue date. The image has been used as the background of the front cover, as it usually is for magazines. The cover line has then been displayed just below the centre so it is very obvious to the audience. The text moves gradually across to the right on each line, getting smaller and in different fonts. At the bottom there is also a "Plus:" and a list of articles that are inside the issue. This text is quite small and in a thin, serif type face which I feel doesnt work very well as it is not attention grabbing and looks more like a lengthy paragraph which people will not want to read. This cover is simplistic which means it is easy to read and does work well in way, but I think there could be a bit more information and the sell lines and cover lines could be spread out more rather than crowded in to one particular space.

Sell Lines/Cover Lines

I dont like the way the sell lines and cover lines have been designed on this front cover. The cover line has a sort of heading "Ganster Special" in a bold type face which works well, but I dont like how the text moves over to the right on each line and there is too many different type faces that don't go together. The italic type face for "Michael Mann's" is also difficult to read and not particularly eye catching as it is so thin. The language used "Ganster Special" would appeal to film fans as they are given a genre of movie that may appeal to them and then told this issue is special, making them want to read it. The name of the film that the image on the cover is from is then given, but it doesnt seem to flow on from "Gangster Special" even though it is a ganster film. We are not told what about the film is in there, just that it's in the magazine, usually more information is given on the cover line. I don't feel the sell line works well either. There is "plus:" which would appeal to the audience because it suggests to them there is added content, but it is in the italic swirly type face that is difficult to read and not eye catching because it's so thin. However it is in red which does make it stand out, which also fits in with the colours of used in the masthead. There is then a list of articles featured in the magazine, which are most likely to appeal to the audience and want to make them read the magazine, but I feel they are not visible enough to attract attention. They are in a serif type face that I feel is quite boring and doesn't fit in with the house style, although there doesnt appear to be one. This text is also much too small and close together. It doesn't looks very interesting, just like a lenghty paragraph which might put people off reading it. If the text was more spread and and perhaps vearied in colour, people might be more encouraged to read what is in the magazine.

Masthead

The masthead of this cover is quite different to others I have analysed. First of all it is quite small compared to other and has been placed in the corner. I feel this works well in the fact it leaves more room for the image and other text, but this space hasn't actually been filled which I feel it should have been. It is also in a yellow shape which look like a sort of tab. I don't feel this works well as it is much too bold and takes away from the design of the masthead. The type face is bold and easy to read and I like how the "&" has been put in red to create colour variation, but the mashead itself actually looks quite boring perhaps because it is smaller. There is also some small text in red under this "the international film magazine". The use of "the" suggests it is the only one, encouraging the audience to buy the magazine as it apears to be individual.

Colours

I don't feel a particular colour scheme has been kept on this cover, however the colours do actually fit together. The cover line is in grey and white which works well with the dull colour os the cover image, pairing them together."Michael Mann's Public Enemies" have been given a sort of metalic effect which coul relate to the gun, but fits well with the silver object, perhaps a car door, in the cover image. A small splash of red has been used on "plus" to make it stand out, whcih fits with the colours used in the masthead. I don't feel the yellow backgrounds used for the masthead and bar code fit well with the colours used for the othert text and in the image. It is too bold and hasnt been incorportated in to anything else, meaning the colour looks out of place.

Images

There is only one image used on this cover which is an image of Johnny Depp either actually in the film, or a posed photograph for the film. He is dressed in clothing that would suggest he is a gangster, meaning the cover line is explained through the image. He looks serious and "cool" in his hat and with a gun ready to fire. The gun feels as if it is coming towards us, making the audience feel they are part of the image and also making it stand out to them. He is not looking out at us meaning the image is slightly less direct than other images used on front covers where the person is looking straight out at us. The colours of the image are quite dark and muted, suggesting a feel for the film and also the article. It also means the colour os the cover line fit well with the image.

Analysing Film Magazine Front Covers - Empire

Layout

The layout of this cover is particularly crowded. There is quite a lot of images and text but the layout of the cover means it is easy to read as well as interesting. The masthead has been placed at the top of the cover underneath a sell line "our best preview issue ever!" It is quite large and bold but it being covered slightly by Harry Potter which is often used on magazines. The date of the issue and price have been placed in the dip of the M in a shape to fit. Harry Potter has been centred and then other smaller images of characters have been incorporated in to the main image in the shattered glass. The cover line has been positioned slightly off centre to fit in top of Harry Potter which means it is not covering anything important. Next to Harry's shoulder the name of the film the image is for has been placed. Next to his other shoulder there is two sell lines in a blank space. There is also a flash along the bottom part of the cover including another sell line. The bar code has been placed just above this to the right, on it's side so it is not covering the images.

Sell Lines/Cover Lines

This cover has quite a few bold sell lines and a very bold cover line. The sell line above the masthead is in a very bold type face which makes it pop out from the page. It has been coloured a light grey which means it is visible against the dark background but fits in to the colour scheme. "Preview Issue" has been put in yellow to make it stand out against the rest of the text and highlight the words to the audience. This attracts the audience because it is what they will want to read if they are film fans. It means the words will stand out the most even just at a glance, luring them towards the magazine. There are some more sell lines down the right hand side of the page. They are under a "plus!" in yellow in a grey box (fitting in to the colour scheme) therefore making the audience think there is a lot included in the issue. These sell lines are under very bold heading in light grey again, "heros" and "legends" which would appeal to film fanatics and draw them towards the magazine. Some names of new films relating to these heading have then been put with exclamation points "green lantern!" to make them read in a more exciteable way. These names of movies draw the audience's attention towards it as they are short but noticable. There is also a flash as the bottom of the magazine cover featuring more sell lines. In the circle at the edge there is a large number 10 in white bold type face against the grey flash, still fitting in with the colour scheme. There is then the sell line following on "must see movie exclusives!" The used of a number shows the mass of the information, luring the audience in, and then the "move exclusives" is something that would definitley appeal to film fans. There is then a row of new movie names in a pattern of yellow then white. At the end of this there is "and more!" which encourages the reader to see what else there is, and suggests the magazine is packed full of films for them to read about. The cover line is extremely noticable on this cover due to the size and where it has been positioned. The sell lines has been placed on the main image of Harry Potter and is only just off centre, making it particularly attention grabbing. It is also in a very large, bold type face "POTTER 7" with dramatic text around it. The use of "potter" is language that would appeal to film fanatics because it is slang that Harry Potter fans would use for the film. The text above this makes the film, and the magazine for that fact, very exciting and dramatic "Friendships shatter. Evil unites." This would make fans very excited about the film and therefore want to read about it in the magazine. There is then larger yellow text below "The end begins" which again has the same effect, makes fans exciting making them want to read about the film in the magazine.

Masthead

The masthead is large and striking on this cover. It is in red, it's usual colour, but it means it stands out from the colour scheme and therefore standing out of the cover. Part of the masthead has been covered by Harry Potter's head which is usually done magazine covers. The colour red of the masthead relates to the red in classic cinemas, supporting the genre of the magazine. The type face is also similar to cinema type faces again fitting in well with the film genre of the magazine. Here are some images to illustrate my point:

Colours

The colour scheme of this cover consists of grey, white and yellow. The grey and white, especially the grey, fit well with the dark colours in the image but it still means the text stands out and is readable. Yellow has been used to highlight certain words and I think perhaps is suggesting flashes of light like from a wand, therefore fitting in with the image. The masthead is in it's usual colour of red, and as I mentioned before it doesnt fit in with the colour scheme meaning it stands out. I also mentioned how it suggests cinema interiors where red is often used.

Images

The image on this cover is more of a montage of images. The main image is of Harry Potter smashing through glash and then in the shards there are smaller images of the other main characters, which I think is a really nice way of incorporating them in. The way Harry is poitning out his wand looks as if he is coming out of the page, as well as the glass that is flying out. This attracts the audience because of the way it looks like things are coming out towards them and makes them feel part of the image. Harry Potter is also looking straight out it very direct towards the audience, therefore capturing their attention. I think the image is extremely successful in this cover because of all there aspects and makes the cover look very interesting.

Analysing Film Magazine Front Covers - Premiere

Layout

The layout of this magazine has a layout nearly always used on magazine covers. The masthead is at the top of the cover below a sell line, then the image is centred in the background taking up the majority of the page. The masthead takes up quite a lot of space at the top of the cover and is covering the top of the imagewhich usually happens, except some of the image is covering the masthead.The rest of the sell lines have been arranged down either side of the image in the blank space. They go down in a line and are very close together. They end at about the same point, which is at Spiderman's shoulders.  The cover line is fairly large and is centred at the near bottom of the cover. it has been placed so it spreads across his suit, as if it is part of the image, directley linking the two.

Sell Lines/Cover Lines

The sell lines are arranged around the image in this front cover. There is one sell line above the masthead which acts as a lure "2007 MUST-SEE MOVIE PREVIEW". This is telling the audience it's what everyone is reading and it has to be read as it's un-missable. The encourages them to buy the magazine, so they can read this 2007 preview. This sell line is in dark grey so it is visible against the light grey background, but doesn't distract away from the masthead. However it is fairly large so is still eye catching. The rest of the sell lines go down either side of Spiderman. At the top of each column is a bolder sell line in black and in the same type face, like it is a heading "OSCAR BONUS" on the left and "WHEN STARS COLLIDE". These are two things that would appeal to movie fanatics using words that would appeal to them "OSCAR" "STARS". Underneath "OSCAR BONUS" is the sell line carried on in the same type face and colour but smaller "Inside the year's great performances with". The words "inside" and "with" are highlighted because they are in blue, fitting in with the colour scheme as the same colour is also used for the masthead. "Inside" tells the audience this is inside the magazine, so they should buy is so they can read it. The "with" is highlighted so it fits in with the pattern of blue/black where the actors and actress's names are lsited, but also to to bring out the word to the audience if they saw it as a glimpse, telling them the magazine of with something. Respected actors and actress's names are then listed, with a pattern of colour blue/black, which I mentioned before. Under these names is "& Many More!" in a dark grey which encourages the audience even further because they want to find out who is "many more". This isn't wanted to stand out as much as the rest of the sell line because it is in dark grey, but it is a purposeful addition.

Masthead

The masthead on this magazine is in a serif font that looks fairly formal and serious. This is perhaps because of the image the magazine is trying to create. The lettering is thinner than a lot of other mastheads, but is still large and bold compared to the other text on the page. The masthead is in a bright, light blue and the colour scheme of the colour is fitted around this. It also has a thin white outline which isnt visible against the background, but is on Spiderman, defining the masthead and making it "pop" out of the page.

Colours

The colour scheme of this cover consists of greys, white, black and the blue used for the masthead. This blue is also used for words that are wanted to stand out such "10 best" and also used to create variation in the sell lines, such as the listing of actors and actresses. Black works well because it stands out clearly against the plain background, making it easy to read as well as eye catching. I think the colour scheme used is slightly boring, but perhaps the magazine wants to create a sophisticated, serious image in which case the colour scheme works well.

Image

There is only one image used on this front cover which is of Spiderman, used in relation to the cover line. It is a very direct image as he is looking straight out towards the audience, luring them towards the magazine. He has a stern expression; his eyebrows are low and his mouth is straight, telling the audience about his character and what sort of film Spiderman is. He is wearing the black suit which the audience identify as different from his normal suit, again intriguing them if they haven't already seen the trailer. The colour black suggests evil to the audience, which again draws their attention towards the image. The colour of his suit alos fits in well with the colour scheme. If he was wearing his normal suit the colour scheme would perhaps change to blue, white, grey and red rather than black. Spiderman doesn't have his mask on and although the audience have seen this before, it makes them wonder if he reveals his identity, but also allows the audience to see his facial expression which looks sinister, attracting them to the image. The image has very equal composition and is symetrical in the way he is perfectly straight on. Spiderman is usally seen moving, but here he is in a pose that looks very still, again drawing the audiecne towards the image, therefore making them want to read the article.

Analysing Film Magazine Front Covers - Total Film

Layout

The layout of this front cover is the typical layout for a magazine. The masthead is at the top, the image centred covering some of the masthead, and the text arranged around it. There is also a lure and some additional image above the masthead. The layout of this cover is quite clean cut and symplistic and is not over crowded with images or text. I think this layout works well because it is clearly set out making it clear and easy to read but also means the image and each bit of text stand out individually.

Sell Lines/Cover Lines

At the top of the front cover there is a sell line lure "OUR BIGGEST PREVEIW EVER". This encourages the audience to pcik up the magazine because it is suggesting there is lots of films featured in the magazine, and that it is "bigger" then any other issue they have read before. There is also a sell line in an arrow in a very bold type face that looks like the font on American football teams shirts. This works well with the image that has been used of Megan Fox in a cheerleader outfit. This particular sell line stands out above the rest, so I think it can count as another cover line. Under this is a short sell line "everything that matters over the nest 12 months" which encourages the audience to read the magazine because they want to know what these important things are in order to be up-to-date with films. There is another sell line to the right which is in a bright blue block "a ton of exclusives" then listed page numbers with the articles. This seems to again be using casual language with the use of "a ton of". The list of articles encourages the audience to read the magazine as they may see something they are interested in. Below this there is then another sell line leading off the previous "and 94 more movers, shakers, movies & makers!" The use of ryhme makes this sell line memorable and also makes the magazine seem fun and interesting. The use of a number tells the audience there is many more things to read within the magazine, supporting the previous sell line "a ton". Lower down there is another sell line "plus" suggesting there is even more things to be read in the magazine, making the audience think they have to buy it. Under this there are more articles with page numbers listed. There is also another cover line which is placed in the bottom corner with a quote from Megan Fox "I don't want to be the Jar Jar Binks of a movie..." This is a bold statement saying she wants to be taken seriously, which some people may agree or disagree with, either way encouraging them to read what she has to say. This cover line isn't as big as I would have expected it to be and I dont think it stands out as much as it could do. Below this cover line is "#6 talks Jonah Hex, Fathom, and Jennifers Body (among other things...)" This is a clever sell line because the use of #6 rather than Megan Fox makes the audience either read the other sell line to see what is on page six, or turn straight to that page to find out who #6 is. Things the audience may be interested in have been included in the sell line, Jennifers Body especially standing out because the audience will obviously be film fanatics. The "(among other things...)" in brackets creates a slight mystery, as if there is a secret that the audience will find out in the article.

Masthead

The masthead is very large at the top of the magazine. It is in bright red and a very, very bold sans serif type face. The word FILM takes up the majority of the space, making it clear it is a film magazine causing the audience of film fanatics to become interested. The word TOTAL is then placed on top of the F in white so it can be seen but not as boviously. The image of Megan Fox is covering part of the masthead which makes it look more interesting and still allows the masthead to be read.

Colours

A colour scheme has been used for this cover consisting of red blue and white, which relates to the American theme. These colours have been chosen to work with the image of Megan Fox. The masthead is in red, which is keeping the house style of other Total Film covers. The parts that are wanted to stand out on the cover are in colour such as "The future 100" and "a ton of exclusives" in blue and "plus" in red. I noticed that certian words relating to Megan Fox in sell lines are made to stand out by being in red such as "The deadly Megan Fox" and "jennifers body". The article on megan fox has been highlighted in the list because it is the cover image and is the most important feature. Jennifers Body is in red because the audiecne will probably know about the film and will want to know about it, encouraging them to read the magazine.

Images

The main image of Megan Fox is quite sinsiter. She is looking at th camera, which makes it very direct to the audience. When we see a girl in a cheerleader outfit we think she is probably innocent, or perhaps the perfect popular girl as usually stereotyped in American films. However as we look closer at the image we can see her hand is covered in blood which she has pressed aginst the wall, dripping on to the floor. This tells the audience it is a horror film and makes them recognise it from Jennifers Body, if they already know about the film. The blood on her hand juxtaposes with her cheerleader outfit and are not usually two things we put together, making the image ever more intruiging. There is also three over smaller images at the top of the magazine with the sell line "our biggest preview ever". These images are screen shots from other movies which the audience may or may not recogn8ise, either way encouraging them to read about these films in the magazine. The images have the name included on them "Tron Legacy" "Iron Man 2" and "Inception". By using screen shots the audience are seeing a small preview of the film, relating to the sell line the images are paired with.

Analysing Film Posters - Lord of The Rings

Layout

The layout of this poster is mostly image. More than the top half of the poster is taken up by a variety of images merged together into a collage. There is then a blank area leading down to the bottom where the film titles has been placed along with copyrights, institutional references, release date and website. The layout of the collage of the images is set out so the main character is at the front looking directely forward. He is also larger than the other characters that have been positioned behind him. The film title is fairly large and is aligned in the centre with the small image of hooded men on horses. We can see the titles clearly because it has been placed in a blank area. The release date has been centred on the middle row and is in gold so it stands out against the copyrighting and institutional referneces. This poster uses the rule of third's in it's layout, giving good composition. The first thrid ends at Frodo's chin, the second where the image of the men on horses ends, and the third is where the text has been placed. The film title also is the same width as the image of the men on horses, the text then gradually comes out until is reaches the edges. The poster uses symmetry here, as the same pyramid shape has been created from the image, except the opposite way around. I have included an image below to explain this.

Colours
The colours of this poster our quite dark and earthy. The colours consist of greens, browns, creams and golds. This suggests it is not set in our time, where we use lots of bright colours. We can also see trees in the background so the colours also link to the setting of the film. The images have a sort of green overlay which again links in to this earhy feel, but also creates a mysterious, grundgy feel. Gold has been used for the title of the film which is the colour of the ring, linking the two directley together. This use of colour suggests the ring is the main focus of the film. The subtitle "The fellowship of the ring" is in cream because it isn't as important as it is just the name of this film in the sequence of films. The copyrighting and institutional references are in a pale gream/cream colour which allows then to stand out from the background, but also fit in with the colour scheme. The date has also been put in gold because it is an important bit of imformation. This means it stands out from the rest of the text it has been embedded in.

Image
A collage image has been created which suggests there is a lot going on in the film. It allows the target audience to recognise the characters as they would be fans of the book. It suggests a lot happens in the film and there is a variety of interesting characters. Because there is a lot going on it draws in the audience to look at all the individual images closely. The more main three characters are larger, Frodo, Aragon and Gandalf. Frodo is largest and placed at the front, because we follow him mainly throughout the film. Aragon and Gandelf are smaller but larger then the other characters as they play a significant part. The way they are behind Frodo suggests they are helping and supporting him, where as Frodo leads them. However he looks nervous, telling us in the film he is the least expected hero, which is a theme often used in movies. This collage of characters fades out in to the mist at the bottom, where there is a smaller image of the men in black cloaks on black horses, which we saw in the trailer. Because they are shown twice in the trailer and on the poster, we can tell they are an important enemy and what is most feared. They are riding through the mist, making them look dark and mysterious.

Text
All the text in the poster has been placed in the bottom third. The title of the film is the largest and most eye catching text as it is gold and has an interesting layout. "Lord" and "Rings" is largest with "of the" in between on top of each other. "The" has been placed above the O in the space where the L goes above, creating good composition of the logo. "The fellowship of the ring" has been positioned in a similar way, between the space where the L and the S come down. The film logo is in a classical serif type face and looks eroded due to the small cracks. The way the text has been made to look fits in well with the genre of the film. The text is also gold, which relates it directley to the ring meaning a theme is kept throughout the poster and the trailer. The copyrighting and credits are then placed under this logo; as I mentioned before it gradually expands outwards until it reaches the corners. This text is small as it is not an important part that the audience is wanted to notice. It's also in a pale green which makes it visible against the background, but clearly not as obvious as the other text. In the centre on the bottom line of this text, the release date has been placed. It is larger so it already stands out from the text it has been embedded in to, but it is also in gold fitting in with the colour scheme and themes of the poster. It is in a sans serif type face which I think makes it easier to read as it is quite small.

Institutional References
There are institutional references in the copyrights and credits, but there is also the logos of this institutions on the bottom line. They are not made very clear, but there is the New Line Cinema logo which we saw in the trailer and Dolby Digital telling the audience what sound is presented in the film.

Mise-en-scene
The mise en scene of this poster creates a mysterious almost grungy effect. We can tell it is not a happy story because of the dark colours used (for example the Toy Story poster used very bright colours). A seriousness is created due to all the characters facial expressions paired with these colours. We are also told the film is not set in modern day and not even our word because of the costumes of characters. We can tell there is medieval and fantasy themes because we can see swords, bows and arrows, elf ears and the characters don't look like normal people we would see every day. In the background we can also see faded trees in the mist, telling us the setting but also creating a fear of what is within that forest. The mise en scene of the mist around the bottom of the collage suggests something is lurking within it, and the way the men on black horses have been placed here we can tell there are antagonists. The colour black also suggests evil and darkness. The opposite of these characters is the female elf we saw in the teaser trailer dressed in white in the top right corner. She is portrayed in the same way as we saw her before, angelic and innocent. White suggest purity and good, immediatley telling the audience she is a protagonist.

Analysing Teaser Trailers - Lord of The Rings

Camera angle, movement, position
The trailer starts with a blank screen. The new line cinema logo then fades in, stays on screen for a few seconds and then fades back out. A gold band then fades in which stretches horizontally across the screen, this is an extreme close-up of the ring, but it is not clear at this point. Fire then spreads across this band and leaves engraved letters behind. The camera is gradually zooming out away from the ring, revealing more and more until eventually we can see a red sky in the background and the ring is completely visible. Lightning strikes and we can now see the ring is turning in mid-air in slow motion. Light bounces off it creating a small glare. Lightning strikes again. The ring continues to become further away from the camera as is still zooms out, turning in the air. Throughout this there is a voice over of man, which I will explain in detail under the sound heading. There is then another lightning strike and the ring begins to fall gradually down, still in slow motion. The camera follows this, no longer zooming out. A hand then reaches out from off screen to grab the ring, then pulls it back so it is no longer visible. This shot fades quickly to black and then slowly back in again to an extreme close up of the hand opening to reveal the ring lying in the palm. The camera zooms in even further so the ring takes up the majority of the screen. Light bounces off it again, but this time is glares out to cover the entire screen, not allowing us to see the ring. This light then shrinks back down to allow us to see the ring again, but this time through the middle of it is a battle field. This gives a direct relation to the ring and what we can see in it. The camera still continues to zoom until the extreme long shot of the battle field takes up the entire screen. We can now see clearly the hill tops and the army running across the shot. The sky is grey and cloudy, and lightning strikes again. This shot then cuts to a medium close-up of the army running in metal armour. This allows us to see the characters more clearly, and we can now see they aren't human. This shot then cuts to a human man with a beard in armour. Fans will recognise this character as Aragorn. He throws something on fire directly at the camera, increasing in size as it comes closer. He is also looking straight out at us. This puts the audience feel part of the action. The speed of this is slowed down for dramatic effect, whereas the shot of the battle field and army was in full speed. The audience can tell Aragorn in the protagonist because of how he looks powerful and the way this shot is put after the shot of the antagonist army, it is as if he is fighting them. Cut to an extreme close-up of a person's fingers turning the ring, the light still shining off it. This then fades quickly to a low angle shot of of a misty dark dirt road where men in black hooded capes riding black horses fly in slow motion past the camera. Again because of how close they come to the camera, the audience feels part of the action. The slow motion also creates a dramatic effect. This shot then fades quickly to a medium long shot of a man kneeling down in front of another man, as if to show respect. They are stood on a platform surrounded by people in a vast landscape. This then cuts to a medium close up of a man with a long white hair and beard who stamps down a staff with a bright blue flash. He is looking at the camera, again involving the audience. This then cuts back to the extreme close up of the fingers holding the ring; there is then a very bright glare off the ring. Another fast fade to an extreme close-up of eyes holding the ring in front of them. The shot is shallow focus, first the eyes are clear and then as these become out of focus the ring becomes clear. There is then a cross fade to a group of men in long shot at a reasonably high angle trekking across a snowy mountain. Again this shot is in a vast landscape, which we have seen throughout the trailer. There is then another cross fade to monsters, trolls and other creatures in medium close-up. This shot in angled so we can see down the line, allowing to see the vast amount of them. This seems to be the front line of the army we saw at the beginning of the trailer. Another cross fade to a bird's eye view shot of a woman laying on a bed in a forest. leaves falling down from above on to her. Her eyes are closed, so we wonder if she is perhaps dead. This shot then fades to a medium long shot of a man in a white cloak throwing another man across the room without even touching him. His hands are stretched out so we can tell he is doing this. This then cuts to a medium close-up of a group of four hobbits, two some of the main characters, in cloaks and with swords backing away looking frightened and worried. We can tell they are small because the shot is slightly high angle. There is then a medium close up of the men in black cloaks on horses again, racing forward in slow motion. The camera is directly in front of them. There is then a shot zooming in to close-up of Gandalf looking up, his hair blowing back. This shot is high angle which gives the impression what he is looking up at is where the audience have been placed. There is then another medium close-up of Aragorn running in slow motion with a sword, again creating a dramatic effect. This shot is shallow focus, he is clear and we can't see the people behind him. This draws our attention directly towards him. Suddenly this shot zooms out very quickly and we see the shot inside the ring again, like before. It is as if we have seen a vision from the ring. The ring keeps spinning further and further away in to the darkness, like the trailer is reversing on itself back to the beginning. The ring keeps getting further away until the shot is just black. This then fades in to a close-up of an elf woman with very pale skin and light hair. The camera tilts slightly upwards towards her which gives her a sense of authority, or someone to admire. Light shines from behind her making her appear angelic. There is then a cross fade from this shot to Frodo also in a medium close up, but this time the camera is tilted slightly downwards, making him look small and fragile, creating a contrast of power between the two characters, like a mother and child. He listens intently to her as the camera zooms in slightly, bringing us closer and closer to the moment. This shot fades out, apart from the glint in his eye which remains on the black screen. This small light suddenly flares out and then back in to reveal the film title "The Lord" and then "Ofthe Rings" fades in. The camera zooms out gradually away from the text. This shot then fades out and then we see medium long shot of Gandalf walking through across a hill towards the camera, a line of men following him. The shot is slightly in slow motion, creating the effect of time and allowing the audience to take in the characters that pass. After Gandalf appears the camera pans slightly upwards and Gandalf moves down the hill to reveal Orlando Bloom in costume as Legolas. He has elf ears so we can also tell he is a fantasy creature. The names of the series of films appear with the releasedates as the men appear and pass. The camera pans down slightly to show Frodo and his friends passing. The camera then moves slightly forward and the last hobbit leads a horse past. The camera continues to move forward and another man appears, the camera then slowly moving up closer to his face. The last man who walks past is Aragorn. By him being last he seems to be one of the most important characters, perhaps an audience favourite He moves past and the shot fades to black. "One" then appears on screen, but the letters are spaced out. This suggests the phrase identifying the ring "the one ring". The rest of the letters then appear to reveal that "one" was letters from the credits. The camera gradually zooms in and then this text fades out. The final shot is a flash of light that shines across the screen, leaving behind the words "you will find adventure".

Sound
The sound is particularly important in this trailer, especially the music which makes the trailer very dramatic. The first sound we hear is the quiet shouting from what sounds like a large crowd of people as the screen is still black at the beginning. This shouting gets gradually louder as we see more of the ring. We are not sure where the sound is coming from, but we can tell it is probably diegetic. There is also a loud diegetic whooshing sound as the fire spread round the ring to engrave the words. After this there is a voice over of a man with a deep voice "One ring to rule them all", non-diegetic sound. Once we can see the sky and lightning strikes, we hear the diegetic sound of it followed by thunder, creating a dramatic effect. The man speaks again "One ring to fight them", the shouting is still getting louder, building tension. He speaks again "one ring to bring them", by repeating similar lines the audience can tell he is building up to something. As the ring begins to fall back down he says "And in the darkness find them", the hand then reaching and grabbing the ring. The ring is being made to sound very important and serious, the use of "one" suggesting it is very different from any other ring. The shouting is very loud now as we see the extreme close-up of the hand opening. The flash that glares of the ring makes a flash/whoosh sound that adds to effect. Once we see the shot through the ring, we can see the shouting is coming from the army. The sky is grey and cloudy and lightning strikes again with another sound effect of thunder and lightning. Dramatic choir music also starts here which is commonly used in film trailers. This music continues over the next shots with no diegetic sounds. There is then the voice over of the man again as we see the shot of the man kneeling down "Next Christmas". The music continues. The man speaks again at the long shot of men trekking through the snow "The most extraordinary tale ever told", leading on from the previous line he said. He next speaks when we see the medium close-up of the men on black horses "Will come to life", again leading on from the last line. These voice overs are making it very clear to the audience it is the book made in to a film, appealing to and exciting all Lord of The Rings fans. As the camera zooms very quickly out from the ring, the violins screech higher, stopping the music and leaving just a low drone. This drone continues through to the next shots of the elf and Frodo. As the glint in his eye flares out to reveal the film title the flash/whoosh sound is used again, adding to the special effects. The drone continues. As we see the shot of Gandalf, the choir music starts again. But this time it is quiet and just the choir singing, creating a peaceful yet dramatic effect. This music continues right to the end of the trailer. The flash of light that reveals the last title also has the whooshing sound effect, again adding to what we are seeing on screen.

Mise en Scene
The mise en scene of the opening shot creates a dark and dramatic effect. Pathetic fallacy is used through the lighting striking, suggesting something bad is happening. The sky is red and cloudy, the colour suggesting blood and warning. The ring looks bright against this dark background. We can tell from the makeup and costumes of the army we see next that they are not human or set in our time. The vast landscape of hills suggests fantasy or again, that the film is not set in our time. Here the sky is still cloudy and lightning strikes, the storm still building tension and suggesting something bad is happening. When we see Aragorn next he is also in a medieval looking costume, telling us the themes of the film. He appears strong as he throws the fire at the camera and his beard makes him appear manly. The shot of the black horses racing past the camera creates a definite sense of evil and darkness. The shot is at night and there is mist, already creating this effect. The men are also in black hooded cloaks and on black horses. The colour black suggests evil and the audience identifies them as the antagonists. When we see Gandalf he has long grey hair and grey beard which the fans of the book will recognise, but also everyone else will identify him as a wizard becauseof his classic costume. The way he stamps down the staff and there is a blue flash also suggests there is magic. The extreme close up shots we see of the ring make it seems very important as we are seeing the detail over and over again. The way the ring is bought in to focus when we see the eyes looking at it really draws our attention towards it and makes it seem very important and significant. The vast landscapes we see such as the battle field and snowy mountains suggests fantasy because we don't see these scenes everywhere. These are typical landscapes used in this genre of movie, and the way the men trek across the snowy mountain suggests a quest, again fitting in with the film's theme. When we see a bird’s eye shot of the woman lying in the forest she looks very innocent and helpless. She is laying down as leaves fall on her in a long dress, making her look beautiful but also weak unlike the portrayal of of male characters we see such as Gandalf. In the begging of the trailer where the camera zooms in to the ring so we can see the shot of the battle field, and at the end when it zooms out, this suggests the ring has shown us a vision and gives a direct relation to the ring and the fighting. When we see the shot of the female elf mise en scene has been used to create a particular character representation. Firstly, the camera is titles slightly upwards, giving her a sense of power, but not too much for her to look frightening. There is a light shining from behind her and the shot is very bright which makes her appear angelic. We can tell she is an elf because of the noticeable pointed ears which the audience are most likely to identify. The way she speaks is motherly and soft, as if she is talking down to a child, which we then see Frodo as. The shot of Frodo is angled slightly downwards so he looks smaller and less powerful than her. He looks amazed and is listening intently, again giving the mother and child image. When we see all the men pass at the end, they look important in the way they move past in slow motion, some of them stopping to look out of the landscape, making them appear heroic.

Editing
The trailer has been edited to show a variety of action filled shots. The trailer consists of mostly fast fading shots to create a flow between them, without it moving too slowly therefore creating a sense of action and drama. Slow motion has been used a lot to create a dramatic effect and allow us to take in that characters. dramatic choir and orchestra is played through the majority of the trailer adding to the action, and again creating a dramatic effect. Sound effects have also been editied in to make the special effects seem more realistic and striking. The voice over also put in sets the scene for the audience at the begging "One ring..." and also gives them information  about the film "Next Christmas". The editing it particularly effective in this trailer and creates a continuous flow with lots of action and excitement throughout.

Narrative
 The narrative of the film isn't really shown in this teaser, perhaps because the target audience of fans of the novel will already know it. it mostly focuses on introducing the characters, however it is made very clear that the ring is the main focus. The voice over at the beggining begins to tell the story of the ring and makes it sound very important and serious. "One ring to rule them all" tells the audience the ring has ultimate power. "One ring to fight them" tells them it is able to fight someone, or anyone, but the audience is unsure who is meant by "them". Perhaps by there being no direct adress the audience feels they are being spoken to. "One ring to bring them" again suggesting power, that it can bring anyone to it. "And in the darkness find them" telling the audience they can't hide from it. The use of "darkness" fits in with the mise en scene, creating a very sinister scene. By showing us the battle in the ring, we are told that the ring is causing the fighting. We aren't told what happens throughout the film, but through the representation of characters we can imagine what is going to happen. In nearly every shot in the trailer we see someone with weapons or fighting, showing the audience the controversy caused over the ring. The elf we see at the end talking to Frodo is made to seem a very important part. There is no music so we can hear her clearly, and this shot is separated by the music already have being built up to climax as well as the trailer as the shot zooms out from out of this ring. She says to him "Even the smallest person can change the course of the future". The shot we then see of Frodo tells us it is down to him to save everyone. It's a classic hero story where the main character is small and not the strongest, but ends up saving the day. This also tells the audience Frodo is the main character.

Character representations

The first characters we see clearly are the army of trolls and other creatures. Their makeup makes them look ugly and viscious, telling the audience they are antagonists in the story. When we see Aragorn we can tell he is one of the main characters. He looks strong and manly as he throws something on fire directley at the camera, he appears as a hero. We can tell he is a protagonist, perhaps not as clearly when we first see him. But definitley when we see him charging with a sword, because we can tell it is against the antagonist army we saw at the beggining. He is also the last person we see on screen, telling us he is an important perhpas favourite character, but not the main character. This is because he is put in to the montage of shots where as Frodo is but in the extreme close ups with the ring, and a seperate shot where the angelic elf speaks to him. The man in black hodded cloaks on black horses are made to look very evil and mysterious. We can tell straight away they are antagonists because of the way they ride in the dark through the mist. The colour black immediatley suggests evil, and is usually worn by antagonists in films. Frodo is made to seem fragile, like a child. he is small because he is a hobbit, and the high angle shot we see of him and his friends backing away makes them look weak, but as if they are trying to be brave. However we shouldn't underestimate him, as the elf tells him near the end of the trailer. As I mentioned before, this female elf is represented as very angleic, powerful and perfect. The light shines from behind her and the shot is very bright, as if this light is coming from her. Throughout the trailer has been dark, and this is the first very bright shot we see, immediatley telling us she is a protaganist, but also someone that brings hope. The way the camera is titled upwards gives her a sense of authority, but also represents her as a motherly firgure. Gandalf is represented as a wise hero. We know he is powerful because of the way he stamps his staff and releases magic. This shot is similar to the first shot we see of Aragorn, so we know he is another main protagonist. We see a shot of him leading men through the snowy mountains, which tells us they respect him and he is an important figure. At the very end of the trailer where we see the main group of protagonists passing, Gandalf comes first. He stops briefly and peers out across the landscape, making him look powerful and wise. The rest of the men following him, again suggesting he is a leader. Legolas then follows him, also looking heroic, put more perfect and less manly that Aragorn. A dwarf then passes with the hobbits in a group, telling us they stick together, then finally Aragorn passes looking serious and determined.

Titles
The titles only appear at the end of the trailer. The first title we see is after the shot of the elf and Frodo, which is the film title. The first part of the title "The Lord" appears after there is a flash on screen from the glint in Frodo's eye. The second part of the title then fades in underneath "Of the Rings". The next title appear onm screen as all the main characters pass in slow motion, as I mentioned before. The name of each film in the series appears and then the release date. I didn't like how they appeared on screen as they seemed to be in random places and didn't look right with the shot. The first title that appears is "The Fellowship of The Ring" in one corner and "Christmas 2001" in the opposite corner. These then fade out and "The Two Towers" fades fades in and then "Christmas 2002". As we see Aragorn the last film in the sequence appears "The Return of the King" which suggests something about this character. The date then fades in "Christmas 2003" and the entire shot fades to black. We then see "one" spread across the screen, signifying the ring. The gaps between these letters in then filled in with credited people and institutional references, which I think is a clever effect. This then fades out and the next title appears with a flash shooting across the screen revealing the letters "You Will Find Adventure". This directley targets the audience by the use of "you" and makes them feel more involved. The word "adventure" also suggests the audience will feel part of the action once they watch this film, as if the film experience is an adventure in itself. Another title then fades in underneath this "or adventure will find you". This builds excitement and it again directley targets the audience. It also suggests the film has to be watched, or that the film is so huge it will find you, again suggesting you will become part of the movie. These title zoom in slightly, as if they are coming towards us, and then fade out. Some more titles then appear which are the institutional references and the websites. The website http://www.lordoftherings.net/ and then in a box underneath "America Online Key Word: Lord of the Rings" and then below that is "Internet Key Word: Lord of The Rings". Here they are really promoting their website and making use of internet marketing. There is also the New Line Cinema logo again and copyrighting in small print of the bottom of the screen. These titles then fade out with the music playing quietley in the background.
Institutional references and logos
The first institutional reference we see is at the begining of the trailer. The logo for New Line Cinema fades in in it's own shot, and then fades out again. Some other institutional references appear in the shot where we see the names opf credited people, but there are no obvious logos. New Line Cinema seems to be the one that is promoted as the logo is seen again right at the end with the websites.

Number of shots
This teaser trailer has a lot of shots. I counted throughout the trailer and got the figure of 28 shots, including the shots showing just titles. This is a lot of shots, but not as many as the Spiderman teaser I previously analysed. By there being lots of shots showing clips from the film, it suggests to us the narrative but also gives us a glimpse of the action that we then expect to see in the film. There are some shots that are quite long, for example the fist camera shot we see of the ring falling in mid-air. This shot probably isn't from the film, but creates a very dramatic effect.

Analysing Film Posters - The Social Network

Layout

The layout of this poster is a computer screen turned vertically. We can see along the bottom a scroll bar and there is the top of the facebook page that most people will recognise along the right hand side. We can tell this from the search bar, colour blue and "thesocial network" in the facebook font. I think this is an interesting way as it tells the audience what the film is about and also I have never seen it done before. The image of the actor that plays the owner of facebook Mark Zukaberg, takes up the space that is supposed to be the rest of the computer screen. However this image is the right way up. There is then very bold and large text spread across this image linking them directley together, as if he is the words. There is then an insitutional logo in the bottom right corner and copyrighting or a website perhaps in the left hand corner.

Colours
This poster isnt particularly colourful. The only bold, solid colour is the blue on the facebook bar at the side. We recognise this as the colour of facebook, again making it clear to the audience what the film is about. This is quite a calm colour, but also in my opinion a colour that is cold and relates to business and technology. I think this is also intented to give this theme in the poster. The image of "Mark Zukaberg" is quite dark and doesnt include a lot of colour as it is just his face. The colours are dark and muted and his skin and eyes haven't been perfected like in some film posters. The photo looks real, perhaps because the film is based on a real story and his character is based on a real person.

Image
The image on this poster is very large, it takes up the mojority of space. It is particularly dark and the colours appear muted, as I mentioned previously. The image is a medium close-up, as the majority of the shot is taken up by his face but we can also see some of his shoulders. The angle and composition of this image reminds me of a mug shot, or a papparazzi shot where they have been caught off guard. I think this has been puposley done because it is like he has been caught doing something, which actually happens in the film. This photo doesnt look airbrushed as his skin has imperfections and his eyes are vainy, making it look real. As i mentioned before this is probably because the film is based on the true story and he is supposed to be a real person. The shadows are very strong in this image and we cant see anything behind him. I think this is perhaps to create a sense of isolation or secrets, which are some of the themes in the film. i alos noticed that the lighting in the image was quite studio like, and that the background looks as if it has been set up. This made me think of school photographs, so perhaps it is based on a year book photo of Mark Zukaberg whilst he was in Harvard. It is suggesting that this image is from where it all started.

Text
In this poster the caption is made more obvious and is the main part of the psoter rather than the actual name of the film, unlike some other posters I have analysed where they play up on the title rather than the caption if the poster includes one at all. This is in extremely large sans serif block type face the takes up the majority of space over the image. the text varies in size and some is in italics, perhaps to cearte variation and make it less boring, but also to make particular parts stand out. The use of numbers is what makes the caption interesting to the audience. First they use "500 million friends" which is a huge number. This suggests the person is well known and liked with lots of friends, before the audience notices the facebook bar and realises it means friends on facebook. This is then contrasted with "A few enemies", which is a mcuh smaller number in comparison to 500 million. This singles these "enimies" out, and makes then sound more serious and important against the 500 million firends on facebook, whcih are most likely people he doesn't even know. The other important piece of text is the film title, which is much smaller and located on the facebook bar intented to be the facebook logo seen on the website. This is made much less obvious as it is incoporated in to the graphics of the poster ans is much smaller. It is in the recognisable facebook font whcih suggests it symbolises the facebook logo, but they cant actually say "facebook". The name "the social network" suggests the film is about facebook before it was named, and this is actually what the film is about.

Institutional References
There are some institutional references at the bottom of the poster which I cant see clearly because they are so small. They are placed in the two bottom corners on the "screen" area. there also appears to be a website right at the bottom of the poster in the black border. There is also the institutional reference of Facebook which is what the film is based of. There is the reference of the facebook logo as the film title and the facebook top bar used on the website.


Mise-en-scene
The mise-en-scene of the poster makes it appear serious and almost sinister. The poster is neatly laid and and used dark, dull colours wich suggests that the film is based on business and has a serious plot. The image used it quite dark and has a lot of shadow, making him look mysterious and suggesting he holds a secret. As i mentioned before, the shot reminds me of a mug shot. This suggests he has done something wrong and is wanted, which is true to the plot of the film. I also mentioned before the the lighting and the background suggests it was a professional photo taken where the background and lighting has been set up for a school photograph. The actor playing Mark Zukaberg also has quite a shocked facial expression, or as if he has been caught off gaurd, he doesnt appear to be posing for the photo. The way this photo has been taken links in with the themes of the film, like the fact he looks as if he has been caught. There is also the scroll bars of top bar from a Mac laptop screen which suggests imeadiatley to the audience it is a film based on technology. There is also the facebook top bar wich the majority of the audience will recognise, so they will know what the film is about. I like how the film title has been incorporated in to this.

Analysing Teaser Trailers - The Social Network

Camera angle, movement, position
There is barely any camera movement in this trailer because it is mostly titles. The only camera movement could be counted as the pixel appearing on screen, getting smaller as each title appears as the camera zooms out from the picture. At the end of the trailer the camera zooms right out revealing more and more of the image as the pixels become clearer, revealing the picture on the actor playing Mark Zukerberg. First we see the eye as the titles still appear, until the face becomes clearer and clearer.

Sound
This teaser trailer almost relies completely on sound. There is a voice over from clips of the movie playing over the titles as they appear. They are paired with appropriate titles to give higher impact and suggest the story line. There is also a loud droning that hits every time a title appears. All the people speaking have American accents so we can tell this is an American film.The first noise we hear is of the first voice over of a man, the screen still blank "we have an idea we'd like to talk to you about". With the loud drone PUNK appears on screen, drawing the audience in. There is then the sound of typing on a keyboard as PUNK remains on screen "it's gonna be online any second" we hear in another man's voice. The audience puts these words and the sound of the keyboard together, telling them it's going to be something to do with technology and the internet. At this point the pixels start appearing on screen. We then hear the same man speaking "this is gonna be new" and then another man replying immediately afterwards "so who shall we send it to first?" The other man then speaks again "first it's just gonna be a couple of people, question is, who are they going to send it to?" When the next titles fades in GENIUS the drone hits again. This time we hear a woman's voice "they say it got 2200 hits within two hours". The man's voice we heard before buts in quickly "thousand. 22000." He sounds stern and serious as he corrects her. The use of figures lures the audience in even further as they begin to wonder what they are talking about. The next title fades in with another drone PROPHET. Another man's voice is then heard, it is difficult to determine who is speaking, apart from the man who speaks the most and corrected the girl. He says "They don't want you they want your idea." Straight after we hear another man speak "We don't know what it can be, we don't know what it will be, we know that it is cool." More and more is revealed as the people speak, drawing the audience further and further in, making them want to hear more. The next title fades in with another drone "TRAITOR". We then hear a man shouting, he is very angry "We'll SUE him in federal court". The next voice is then heard, again immediately after "If you guys were the inventors of facebook -" another man cuts in "we invented facebook" he says quietley and angrily, as if through clenched teeth. The other man then speaks again "is there anything you need to tell me?". The BILLIONAIRE fades in with the drone and we hear a man's voice we haven't heard yet "A million dollars isn't cool. You know what's cool? A billion dollars." This relates directley to the title appears. Another man who's voice we heard before speaks again "I can't wait to stand over your shoulder and watch you write us a cheque." Again this is relating to the title showing about money. Once the title fades a man shouts furiously "MARK!" and then the next title "YOU DON'T GET TO 500 MILLION FIRENDS" appears with the same drone. This is where the image starts to become clearer, as I mentioned before. The next title then appears with another drone "WITHOUT MAKING A FEW ENEMIES" . We then hear another man speak, very seriously "Mr Zukerberg, do I have your full attention?". The title fades out. The droning has continued throughout this, one very second. This sound is building tension as more and more of the image is revealed. The audience now know the voice they have been hearing is Mark Zukaberg so when he replies "No" to the other voice, they can tell what sort of character he is. There is then one final drone the drags out once the picture is revealed, allowing us to reflect on who it is. This sound signifies the climax within the trailer, as we can see the image and there is one final noise. This drone continues quietley as the moive title appears with the release date and institutional references.

Mise en Scene

The mise-en-scene of this trailer makes it very serious, the audience can feel the tension building throughout. By us only being able to see the titles and hear voices, it makes it very mysterious and keeps us guessing what is going to happen. I think this simplicity is particulary effective. The background remains black with some pixels appearing with each title, making the trailer appear very dark and serious. The drone we hear with each title also adds to this sincerity and also gives a higher impact on each word that appears on screen. We can hear from the tone of the voices at the beggining that something amazing is happening in the film, and then as the voice grows sterner and angrier we can tell there is an issue. This anger builds until someone shouts "MARK!", creating the first climax. The voices then return to calm and the character Mark Zukaberg is then revealing, but the droning in the background is still building tension until there is a second more dramatic climax as the picture is revealed. This slow reveal again creates mystery throughout, but creates excitment for the audience as they see the picture and hear his name.

Editing

The editing of this trailer is particulary simplistic, but definitley effective. The titles have been editied to fade on to the screen in synch with the drone to create impact. The titles have also been paired with speech that supports them or conradicts them, for example, TRAITOR appears on screen and we hear a man say "we'll SUE him in federal court." This is effective because again, it is giving impact to the title appearing, but it also reveals some of the plot, but not enough for the audience to know what it's about right until the end. This draws the audience in and makes them listen, putting the title and voice together. The pixels get smaller with each title appearing, suggesting they are revealing more each time, but at first the audience can't tell at all what they are. This theme of reveal and the image of the actor playing mark Zukaberg being revealed suggests the film revolves around him. This titles which are adjectives tell the audience they are about a person and makes them wonder who it is, and then there is the reveal at the end of who it is, someone nearly everyone would recognise.

Narrative
The narritive of this trailer and film is based on the true story of how facebook was created. The trailer follows the narratvie of the film through clips of sound from the film. The voices then lead the audience through the story, without giving too much away. It is a story most people will know, so once it is revealed what the film is about, the audience can put all the voices they have heard together. The first voice we hear says "We have an idea..." Facebook started with an idea, so it is clear to the audience this is the point where the actual film is going to start. The tension and excitement then starts to build as the voices discuss who to send it to, then we hear the woman and man talking about how many hits it got. The audience can tell at this point it is about something online. The titles appearing with these voices are also revealing some of the narrative. the voices then start getting angry as they talk about sueing him, and we can tell the thing they are talking about is getting bigger and bigger as they begin to discuss a billion dollars. The voices are revealing that this person the titles are describing is getting sued, and has done something very wrong. The title "YOU DONT GET TO 500 MILLION FRIENDS....WITHOUT MAKING A FEW ENIMIES" sums up the narrative, and then it is revealed what the film is about when mark Zukaberg's name is mentioned.

Character representations
The main character representation throughout the trailer is of Mark Zukaberg. This is mainly through the titles, although the audience aren't quite sure what they are about until the end. The titles are single adjectives, perhaps things people have called him "PUNK" "GENIUS" "PROPHET" "TRAITOR" "BILLIONAIRE". The order of these titles suggest a development of character throughout the trailer. Zukaberg starts as a punk, then people see him as a genius, then a prophet as "his" creation gets bigger, and then a traitor as he betrays two men and his friend, and then billionaire explains his success, telling the audience what he made it to. Mark Zukaberg is made to seem very clever, but also a bad person, as from the voices we can hear people are angry at him. he also seems quite arrogant and cocky as at the end a man sounding official asks "Mr Zukaberg, do I have your full attention" and he replies with a straight "No."

Titles
The titles are a very importamnt part of the trailer alon with the sound. As I mentioned before, they are paired with voices to tell significant parts of the story and create impact. The first title that appears is "PUNK"  in capitals and a bold sans serif font in white. The white makes it stand out against the black background. The word "punk" is what you would call someone young, a trouble maker perhaps. This is suggesting what mark Zukaberg started out as. This is paired with typing sound and "it's gonna be online any second" and then them talking about this "thing" going online and developing. This tells the audience this is from the start of the film, so the title tells them how the character was at the start. The next title is "GENIUS" in the same colour and type face as before. This is paired with "they say it got 2200 hits within two hours" and the voice of Zukaberg cutting in "Thousand. 22000." These figures support the title "GENIUS" and tells the audience that something is developing. The next title is "PROPHET" again in the same type face and colour. The word "prophet" suggests a savour, teacher, as if he was sent from God. It suggests he is gifted and inspiring. At this point the audience think of the character in a very good light. However, the voice over contradicts this title "they don't want you they want your idea." This tells the audience clearly that people want this "prophet's" ideas. After the audience seeing the character the titles are describing in a good light, the next title shows them badly "TRAITOR". This suggest people turned against the person, or they weren't who people thought they were. This is supported by the voice over "we'll SUE him in federal court." The next title "BILLIONAIRE" tells the audience this person made a success out of being a "traitor". The voice over directley supports this title due to the mention of "a billion dollars." The last few titles show the phrase that represents the film, which is also included on the poster as you can see above. The first part of the phrase appears " YOU DON'T GET TO 500 MILLION FRIENDS". The use of italics on 500 million makes the audiecne read this part of the title in an exaggerated way, creating a higher impact on this figure. The audience starts to put together the clues because of the mention of "friends" and perhaps starts to think it is about facebook. The next title then appears "WITHOUT MAKING A FEW ENEMIES". This juxtaposes with the previous title in every way. "A few" is a much smaller figure then "500 million" and "enemies" is the complete opposite of "friends". This makes the enemies sound more important, because surely anyone with 500 million friends cant be close with every one of them. This is true as the 500 million friends if refferring to facebook friends, so it is just people who have got facebook and become "friends" with the creator and have probably never even met him. This reminds me of the saying "keep your friends close and enemies closer" as we can tell from the voice overs "I can't wait to stand over your shoulder" that his enemies are closer than any of his friends. The next title is the film title "the social network" which appears aginst a black background after the image is shown. It is made to look exactly like the facbook logo, the same font and graphics. This makes it very clear to the audience what the film is about, as they have already heard "Mr Zukaberg". This title then cuts to the title "OCTOBER" in the usual type face and colours. The website is also under this title 500millionfirends.com which obviously relates to the representative phrase. The 500 and firends are in blue and million and .com are in white, perhaps to highlight certain words.
Institutional references and logos
At the last shot where the release date and website are shown, there are also some institutional references included here. The logos of SONY and Columbia Pictures are included in white to fit in white the colour scheme and also allow them to be clearly visible against the black background.

Number of shots
This trailer has 10 shots, all of them titles apart from the 8th shot where the camera zooms out to reveal the picture of "Mark Zukaberg". The shots are reasonably short, but lon enough for us to take in the title and reflect on the voice overs. The shots fade between each other, building gradual tension. When the image of mark Zukarberg is visible, this shot doesn't fade to the title of the film, it cuts sharply, and then again to the release date, website and institutional refernces.