Layout
The layout of this poster is mostly image. More than the top half of the poster is taken up by a variety of images merged together into a collage. There is then a blank area leading down to the bottom where the film titles has been placed along with copyrights, institutional references, release date and website. The layout of the collage of the images is set out so the main character is at the front looking directely forward. He is also larger than the other characters that have been positioned behind him. The film title is fairly large and is aligned in the centre with the small image of hooded men on horses. We can see the titles clearly because it has been placed in a blank area. The release date has been centred on the middle row and is in gold so it stands out against the copyrighting and institutional referneces. This poster uses the rule of third's in it's layout, giving good composition. The first thrid ends at Frodo's chin, the second where the image of the men on horses ends, and the third is where the text has been placed. The film title also is the same width as the image of the men on horses, the text then gradually comes out until is reaches the edges. The poster uses symmetry here, as the same pyramid shape has been created from the image, except the opposite way around. I have included an image below to explain this. 
The colours of this poster our quite dark and earthy. The colours consist of greens, browns, creams and golds. This suggests it is not set in our time, where we use lots of bright colours. We can also see trees in the background so the colours also link to the setting of the film. The images have a sort of green overlay which again links in to this earhy feel, but also creates a mysterious, grundgy feel. Gold has been used for the title of the film which is the colour of the ring, linking the two directley together. This use of colour suggests the ring is the main focus of the film. The subtitle "The fellowship of the ring" is in cream because it isn't as important as it is just the name of this film in the sequence of films. The copyrighting and institutional references are in a pale gream/cream colour which allows then to stand out from the background, but also fit in with the colour scheme. The date has also been put in gold because it is an important bit of imformation. This means it stands out from the rest of the text it has been embedded in.
Image
A collage image has been created which suggests there is a lot going on in the film. It allows the target audience to recognise the characters as they would be fans of the book. It suggests a lot happens in the film and there is a variety of interesting characters. Because there is a lot going on it draws in the audience to look at all the individual images closely. The more main three characters are larger, Frodo, Aragon and Gandalf. Frodo is largest and placed at the front, because we follow him mainly throughout the film. Aragon and Gandelf are smaller but larger then the other characters as they play a significant part. The way they are behind Frodo suggests they are helping and supporting him, where as Frodo leads them. However he looks nervous, telling us in the film he is the least expected hero, which is a theme often used in movies. This collage of characters fades out in to the mist at the bottom, where there is a smaller image of the men in black cloaks on black horses, which we saw in the trailer. Because they are shown twice in the trailer and on the poster, we can tell they are an important enemy and what is most feared. They are riding through the mist, making them look dark and mysterious.
Text
All the text in the poster has been placed in the bottom third. The title of the film is the largest and most eye catching text as it is gold and has an interesting layout. "Lord" and "Rings" is largest with "of the" in between on top of each other. "The" has been placed above the O in the space where the L goes above, creating good composition of the logo. "The fellowship of the ring" has been positioned in a similar way, between the space where the L and the S come down. The film logo is in a classical serif type face and looks eroded due to the small cracks. The way the text has been made to look fits in well with the genre of the film. The text is also gold, which relates it directley to the ring meaning a theme is kept throughout the poster and the trailer. The copyrighting and credits are then placed under this logo; as I mentioned before it gradually expands outwards until it reaches the corners. This text is small as it is not an important part that the audience is wanted to notice. It's also in a pale green which makes it visible against the background, but clearly not as obvious as the other text. In the centre on the bottom line of this text, the release date has been placed. It is larger so it already stands out from the text it has been embedded in to, but it is also in gold fitting in with the colour scheme and themes of the poster. It is in a sans serif type face which I think makes it easier to read as it is quite small.
Institutional References
There are institutional references in the copyrights and credits, but there is also the logos of this institutions on the bottom line. They are not made very clear, but there is the New Line Cinema logo which we saw in the trailer and Dolby Digital telling the audience what sound is presented in the film.
Mise-en-scene
The mise en scene of this poster creates a mysterious almost grungy effect. We can tell it is not a happy story because of the dark colours used (for example the Toy Story poster used very bright colours). A seriousness is created due to all the characters facial expressions paired with these colours. We are also told the film is not set in modern day and not even our word because of the costumes of characters. We can tell there is medieval and fantasy themes because we can see swords, bows and arrows, elf ears and the characters don't look like normal people we would see every day. In the background we can also see faded trees in the mist, telling us the setting but also creating a fear of what is within that forest. The mise en scene of the mist around the bottom of the collage suggests something is lurking within it, and the way the men on black horses have been placed here we can tell there are antagonists. The colour black also suggests evil and darkness. The opposite of these characters is the female elf we saw in the teaser trailer dressed in white in the top right corner. She is portrayed in the same way as we saw her before, angelic and innocent. White suggest purity and good, immediatley telling the audience she is a protagonist.
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