The trailer opens with Lionsgate sequence. A quite, disturbing droning is playing through. The Lionsgate sequence fades to black but the music continues, leaving the audience in darkness. After some time building tensions whilst listening to the droning, we hear some people whispering.
Girl: Shh, be quiet
Boy: I think I hear something
Girl: Get the camera
At this point the shot fuzzes on the screen showing Cathy in an extreme close up setting up the camera on a tripod. The shot is in night vision. She then steps back to join Jason and Joan behind her. They all looks around them looking worried.
Cathy: Can you still hear it?
Jason: No, I think it's gone.
There is then a silence. Suddenly there is a strange echoing screeching sound which makes them all run. Cathy grabs the camera as she moves past, putting her hand over the lense which cuts the shot to black.
The titles fuzz on screen with an interference sound and police radios. They are distorted like the shot we have just seen.
Title 1: Approximatley 275,000 people go missing in the UK every year.
Title fades to black
Cut to Cathy filming Jason and Joan. They all run together around and up a flight of stairs. They are out of breath and extremely panicked. The shot is still in night vision.
Jason: Up here!
Shot cuts to next title. Again the title fuzzes and there is interference sounds and police radios.
Title 2: One person goes missing every two minutes.
Title fades to black.
Cut to them back inside the building. Jason and Joan run up the stairs, Cathy follows them with the camera.
Joan: Run!
Cut to next title. Again title fuzzes with interference and police radio sound effects.
Title 3: Over 35,400 of these people are found dead
Fade to black.
Cut back to filming. They have now reached the top of the stairs and jason is looking down a dark corridor unsure wether to go down. Cathy's voice from behind the camera encourages him to go.
Cathy: There's nothing there, go. Go!
Cut to next title. This first part of the title fuzzes with the interference sound and police radio.
Title 4: At least 16,000 dissapear
The sound effects stop as this title fades out and the next title fades in.
Title 5: forever.
This title remains still on screen for a while, giving high impact. Suddenly there is an interference sound and it fuzzes to black.
The screen is black for a few seconds whilst the audience hears a girl crying, terrified.
Cut to Cathy still filming Joan standing very close to her against a wall. Joan stands there covering her mouth with both hands, as if she is attempting to be completly silent and hold in a scream.Cathy moves the camera around so it faces down the hall way. At the end there is a silhouette that moves in a strange way. She zooms in and the camera goes out of focus, then in focus again. The audience still can not see what the silhouette is, but they can tell it is not human.
Suddenly the shot cuts to black and the audience hear a girl's piercing scream. She continues to scream when a male and another female start screaming and crying. The audience know it is the three characters they have just seen. While the screams continue, the name of the film flickers in followed by the release date and institutional references.
Title 6: RUN
Title 7: October 2011
Title 8: Institutional references and website underneath.
This last titles fuzzes out to black with an interference sound.
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