Analysing Teaser Trailers
I found this part extremely helpful as it really made me look in to the features of teaser trailers and also gave me ideas for my own. I liked the ones that were shorter with a more simpler message because I think the fact that they didn't give much away drew the audience in more and made them want to find out more about the film. For example, I really liked the cloverfield trailer as we saw all the drama, but it wasnt given away what was actually happening. We never saw what was causing the distruction, which I think would really make people watch the film. I also liked the use of handheld camera to create realism, I want to look more in to this as I think I might use it for my trailer.
Analysing Film Posters
I found this helpful because it helped me to see the layout of existing film posters as well as the sort of images, colours and text used for different genre's. I liked the Cloverfield poster as it had a direct relation to the trailer because we see the Statue of Liberty's head missing, a trail where something has moved through the water and destruction in the city in the distance. The image of this poster worked really well and gave a real sense of mystery, danger and fear. I also thought the lord of the rings poster had very good composition and was interesting to look at.
Analysing Film Magazine Front Covers
By analysing magazine covers it allowed me to look closely at the codes and conventions of this genre of magazine. I found that the masthead is usually spread across the top, apart from on the Sight and Sound cover, there is an image of the actor/actress dressed and posed as the character from the film, and the text is usually spread out around the image, the usual layout of magazine covers. I particularly liked the Empire magazine cover I analysed. The use of font for the masthead fit extremeley well with the genre and I liked the montage of images used to make the cover image. I also felt the use of language was particularly effective. By seeing the use of language on this cover and others, it allowed me to think about what sort of language I will use on my cover in order the appeal to the audience.
Target Market Research
This part was useful because it gave me an idea of what my audience wanted out of my teaser trailer, poster and magazine cover. It also told me some other sources apart from magazines that my audience looked at to gain information such as rottentomatoes.com which is a film review website. This was useful because it told me things I could feature on my magazine front cover and examine the sort of language used in film reviews. After doing some target market research I feel I have gained some important information that will be useful to my pre-production and production work. I also liked the Total Film cover because I felt they used a very good colour scheme in order to fit with the image. I also liked the design of the masthead because of the bold type face, the striking red and the incorporation of Total and Film together so the masthead wasn't too long. I felt that this cover really made me think about colour scheme and layout for my magazine cover.
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