Target Market Questionaire

Here is the target market questionnaire I created which I emailed to people to answer and also passed around to some people to fill in:

Target Market Questionnaire
1) What film genres appeal to you most?

2) How often do you go to the cinema?

a) A few times a week

b) Once every week

c) Every few weeks

d) Every few months

e) Barely ever/ never


3) How are you most likely to view a teaser trailer?

a) In the Cinema

b) Online

c) On a DVD

d) On the TV


4) What do you feel are the most important parts of a teaser trailer?

a) Music/ sound effects

b) Editing

c) Narrative

d) Footage from film

e) Shots/ camera angles

f) Introduction/representation of characters

g) Special effects

5) What would make you want to watch the film in a teaser trailer?

6) What teaser trailers have you seen that you thought worked well and why?

7) What teaser trailers have you seen that you thought didn’t work well and why?

8) What websites do you use to view teaser trailers?

9) What websites do you use to gain information about an upcoming film?

10) What sources do you use to read film reviews?

11) Do you read any film magazines? If so, which ones?

I gained some answers that I feel will be very beneficial to my teaser trailer.